LuLaRoe is a direct marketing company created by DeAnne Stidham, structured to help individuals begin their own business with the independence to set their own schedule. Originally, DeAnne began her business venture by meeting with dress wholesalers and liquidating their end of season dresses to sell to friends and family. The business became so popular that she opened up her direct marketing concept to bring on 20,000 independent retailers to the LuLaRoe team.
LuLaRoe clothes are fashion-forward, quick to market, on trend pieces in limited production amounts. With limited availability of designs and patterns there is typically no more than 1000 items created from any one specific print. Aside from the flattering patterns, LuLaRoe clothing is deigned to fit any woman with a wide variety of sizes.
- While looking up the company to get information there were a few stats that I had a hard time finding. Bellow I will list a few of the companies specifics, hopefully this will help you in determining if this is the right business move for you.
- Company Specifics
- Founded: 2013
- Est. Consultants: 20,000
- Commission: 30% – 60%
- Downline Commission: 3% – 5%
- Startup Cost: $4000 – $7000
- Products Sold: Dresses, Skirts, Leggings, Kidswear
The LuLaRoe Queue
LuLaRoe is a fast growing company there is currently a 6-8 week long waiting queue for those who have signed up to be a LuLaRoe seller. While in the queue you will get updates and information for all new LuLaRoe Sellers.
Additional Startup Supplies not included in your kit
- Shipping Envelopes
- Shipping Tape
- Shipping Labels
- Clothing Racks
- Clothing Hangers
- Cash Box
While most LuLaRoe sellers make a profit on their initial investment, the frequency at which you host your parties, will determine your return on your initial investment. Most people see returns in as little as 2-4 months, but you must remind yourself of the other overhead costs as mentioned above. Also will you be renting out a space for hosting parties, setting aside funds for taxes, all of these expenditures should be factored in to determine if the net income will be worth it for you. Regardless it will be work, every person I have found to have success with becoming a LuLaRoe selling has put in a lot of work. It does look like fun, but this direct sales business definitely is not for someone who has little patience and gives up easily.